Interior design buff and Warwick native Sally Thompson, along with her daughter Alex, noticed a substantial gap in the market for affordable, custom made bedheads. Alex wanted the freedom and ease to design the bedhead herself, but being a time-poor, young professional, did not know where to start.
The mother and daughter duo took it upon themselves to start manufacturing and selling the bedheads online to locals, friends and family, and from there, The Bedhead Co. was born. “We have always had a love of interiors and beautiful fabrics. The bedhead can be a subtle backdrop with neutral tones or it can be fun and bold using plush velvet, oriental patterns, stripes and florals.”
Both women also note the functionality of the bedhead as a headrest for keen readers, like themselves.
Growing up just outside of Warwick, Sally was exposed to classic country interior design styles and fabrics that she still draws inspiration from today. “We love the sense of community in western Queensland and the warmth evoked in the classic ‘country style’ – worn leather, high quality and durable fabrics that have a soft touch and natural fibres. Our Henley in Malmsbury Willow bedhead perfectly captures the country lifestyle, and instantly adds warmth to any bedroom.”
When asked about their country roots and their special relationship with the town of Warwick, Alex added, “We love the beauty of the Warwick area, and the relaxed lifestyle and escape that the country provides. It’s such a beautiful and inspiring environment, especially with the distinct changes in the seasons. We try to capture the feeling of all
As their business continues to grow, Sally and Alex attribute their success to their solid customer relationships. “We give our clientsthe ability to create a bedhead that they love at an affordable price point. Our clients can have as much or as little involvement as they choose but they still get a great product and also a relationship with us which makes the process less daunting.”
When asked what she loves most about the business Alex says it’s all about the creative process and being closer to her family. “My day job is as a corporate lawyer so it’s a completely different skill set and it’s refreshing to be able to transition from corporate to creative. It is also wonderful and rewarding to work in a mother-daughter duo, as Mum and I have always been very close. We both have strong opinions which makes for robust discussion, but you don’t learn anything if you are in constant agreement. The mother-daughter dynamic allows you to be candid and transparent – so far so good!”