The Darling Downs has welcomed a new addition to Toowoomba’s Ruthven Street, with children’s clothing and concept store Cheeky Bambino opening in The Garden City.

For founder Stephanie Kedwell, the inspiration behind Cheeky Bambino came from wanting to spoil her young niece and nephews.

“When I returned to Australia from London I struggled to find a place that had really unique and beautiful pieces for my young niece and nephews, somewhere which offered an alternative to mass produced, cookie cutter items. This inspired my dream of building my own concept store with handpicked brands that are committed to creating and crafting beautiful pieces,” she said.

Stephanie opened the Toowoomba store just in time for Christmas. She said the pop-up is a place that her customers can find something different, whether it be the perfect outfit or gift.

“I buy in small quantities and only purchase things that I absolutely love, so every item is a handpicked treasure.”

Passionate about supporting other small Australian businesses, Cheeky Bambino stocks Australian labels Milk & Masuki, Kip + Co, Bella & Lace and Love Mae.

The new store also stocks a mix of international labels including Rylee & Cru from California, Fabelab textiles from Copenhagen and gift range English Trousseau from the UK.

Stephanie has a strong background in retail, having worked in England’s famous Notting Hill fashion and interiors precinct before opening Cheeky Bambino at Brisbane’s Emporium, as well as launching the store online. Her family also has a long history in hospitality and retail business.

“It has been really important to reach our regional customers, and we’re so happy to be a little closer now we’re in Toowoomba,” she said.

“My aim is to make this pop-up store a permanent fixture. I can already see the town continuing to grow and attracting more and more people from the major cities, it’s such an exciting time to be part of Toowoomba’s evolution.”

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