Tradie clothing brand Trademutt will once again attend the Young Beef Producers Forum (YBPF) on November 14 to15 in Roma Queensland. Now in its 14th year, the YBPF is held annually for beef produces under 40 to learn new farming techniques and innovations to sustain their livelihood.

The two-day conference seeks to inspire, engage and equip young beef producers to make a difference in all aspects of their lives, including on-farm, family, personal and business-related aspects. Daniel and Ed, co-founders of social enterprise workwear brand TradeMutt have been invited as special guest speakers at the TopX dinner and auction evening on November 14. Part of the proceeds from the auction will be donated to the newly formed This is a Conversation Starter (TIACS) Foundation which supports mental health and suicide prevention programs nationally.

This year’s theme is “Stepping up to the Plate” and will see TradeMutt speak about the importance of good mental health practices and how communities in rural and remote areas can support one another when affected by mental health and suicide. Through the design of their brightly coloured workwear range, Daniel and Ed hope to effect real change and reduce the suicide rate in Australia by normalising the discussion about men’s mental health.

There is a This is a Conversation Starter (TIACS) logo located on the back of each shirt which is designed to start real and genuine conversations about mental health and suicide prevention, in a world where verbal communication is a lost art.

“If we can get more people talking and to genuinely connect, we will go a long way to improving the situations around mental health,” says Daniel. “The shirts are a catalyst to start a conversation about mental health and a proportion of the profits go to the This Is A Conversation Starter Foundation to support mental health and suicide prevention programs nationally.”

Readers also enjoyed this story about Trademutt at a recent mental health conference in Toowoomba.