Global fashion brand Adrift has gathered a group of inspirational women from across Australia, including from the Darling Downs, to front an innovative fashion campaign empowering women with beautiful fashion for every woman. Adrift Clothing officially launches its Spring/Summer 2018 Every Woman campaign this week, with a photo shoot at Fordsdale Farmstay in the Lockyer Valley this Thursday 20 and Friday 21 September.
Nine ambassadors were flown into Fordsdale Farmstay in the Lockyer Valley to model for a Vanity Fair-style photoshoot. The women have been chosen for their contribution to their communities and include Cotton Australia Director Fleur Anderson from Theodore, disability support worker Araminta Pearce from Toowoomba and Fordsdale Farm owner Sue Renfree.
Founder of Adrift Clothing Bec Pullar said she wanted this year’s Every Woman campaign to spotlight inspirational women who give so much to their rural and regional communities. “Women in rural and remote communities are often the backbone of their families and their communities,” she said. “We wanted to pay tribute to these women and bring them together for the opportunity to be part of the Adrift Spring/Summer collection.”
Bec founded Adrift in 2012, after seeing a need for beautiful, chic and stylish clothing that accommodates all women regardless of their size, age or lifestyle. Adrift now boasts a network of more than 220 stockists across Australia, New Zealand and The United States and an online customer database of more than 40,000 women.
Bec says the brand has come to represent much more than just fashion. “It’s been exciting to see how much the business has grown in the past few years, but it’s always been supported by strong company values, high-quality products and a fierce commitment to our customer base,” she said. “Our aim is to make women feel good in their own skin and that’s what motivates us to keep creating clothes that make women look and feel their best.”
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