Harper Bee’s ‘Queen Bee’, owner Janine Burford, and her daughter, Jess plan to remedy the lack of tween fashion stores.
“As parents, we want to keep our tweens young but because they only know a digital world, these girls are wanting to grow up more quickly. It can be a tough balancing act to parent a tween or a teenaged girl in the 21st century,” she said.
Harper Bee is doing much more than opening a teen and tween fashion store. The brand will also be raising funds to assist young women in realising their goals. The fundraising will be done via the Bee Aware initiative. Through the initiative, they will sell specially designed tote bags in store and hold fundraisers to donate to the cause.
Janine intends to introduce a number of Harper Bee stores nationally. She will be working alongside her daughter in the store, as their idea emerges as reality.
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