A mother and daughter duo are set to take the Toowoomba teen and tween fashion by storm. Harper Bee is a new brand of tween fashion aimed at empowering young women. The first store is due to launch at Toowoomba Grand Central on 9 September.

Harper Bee’s ‘Queen Bee’, owner Janine Burford, and her daughter, Jess plan to remedy the lack of tween fashion stores.

“As parents, we want to keep our tweens young but because they only know a digital world, these girls are wanting to grow up more quickly. It can be a tough balancing act to parent a tween or a teenaged girl in the 21st century,” she said.

“Through Harper Bee, we want to help local girls who are going through these challenging years do amazing things to shape the kind of adults they will become. This is why we will be launching our Bee Aware project here in Toowoomba to help local girls fulfill their dreams,” said Janine.

Harper Bee is doing much more than opening a teen and tween fashion store. The brand will also be raising funds to assist young women in realising their goals. The fundraising will be done via the Bee Aware initiative. Through the initiative, they will sell specially designed tote bags in store and hold fundraisers to donate to the cause. 

The brand’s first design range is called Personality. Each product within the range is bespoke and designed by popular Brisbane-based international artist Lauren Carney, also known as Dizzy Little Dotty. Lauren was guided by tween focus groups’  decisions about what colours, slogans and prints would be used for the range.

Janine intends to introduce a number of Harper Bee stores nationally. She will be working alongside her daughter in the store, as their idea emerges as reality.

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