Andy Fist and Shaun Malligan are friends and entrepreneurs who share a passion for healthy eating and the outdoors. They have collaborated to shake up the beef jerky section of the supermarket by launching KOOEE! – Australia’s leading healthy beef jerky brand.
“We found that existing products were full of preservatives, artificial ingredients and added sugar. So we decided to make a healthier jerky made with only honest, natural ingredients and nothing else. What started out of my home kitchen as a hobby soon spiralled out of control – and KOOEE! was born,” said Shaun. “KOOEE! Grass Fed Beef Jerky is crafted with 100% grass-fed beef, traceable to the Tasmanian farms where it was raised and contains no added hormones or antibiotics. It’s gluten and soy free, non-GMO and contains no artificial ingredients. All KOOEE! products are proudly made in Tasmania, home to many world-class food brands.”
The pair wants health conscious people to know that beef jerky can be healthy. Their products are enjoyed by the men’s and women’s Australian Rugby Sevens teams, elite cyclists, mountaineers and have been fueling adventures on every continent – even Antarctica. “Jerky is basically dried, seasoned beef; with a bit of care it is possible to make a healthy jerky. KOOEE! Grass-Fed Beef Jerky is exactly that. It’s a natural, high-protein snack without any of the nasty stuff,” said Andy. KOOEE! was also recently selected as one of five companies in the inaugural Chobani Food Incubator program in Australia, the first of its kind specifically tailored for food companies in the country.
KOOEE! won silver at the Australian Food Awards, Bronze at the Royal Sydney Fine Food Show and Bronze again at the Royal Hobart Fine Food Awards. Andy and Shaun hope to use the program to boost the company’s reach across Australia and in lucrative Asian markets, where there is high demand for Australian beef jerky products. KOOEE! beef jerky is available in four flavours including Classic Sea Salt, Mountain Pepperberry, Smoked Chipotle and Habanero Chilli. It is currently sold in over 500 retailers nationwide, including Woolworths (Melbourne & Tasmania), Dan Murphy’s, Virgin Australia, Paddy Pallin and Harris Farm.