The past five years has been life transforming for the Beissel family and they have courageously chosen to follow the road less travelled. “After a number of heartbreaking setbacks we had to make an important decision. There were two clear choices, the first was to invest absolutely everything we had into formulating a new way to operate our agricultural enterprise. Or we could walk away,” Bec reflects.
“We had two very young children at the time, the stakes were high, the stress was intense but Craig and I knew with all our hearts that we wanted to live lives our kids would be proud of. So we did it, we jumped in boots and all, we left nothing behind, and we have completely reinvented our beef production business,” she smiles.
Craig and Bec have focused on surrounding themselves with talented local people who also love what they do, including the truck driver, butcher, graphic designer, business planner and photographer. “We learnt very early on in the process that we cannot do everything ourselves, so we have been very intentional about building a team with others who are equally passionate about the ethical production of food. It is wonderfully encouraging and rewarding to work alongside talented local small business operators, who are also living their dream,” Bec says.
Each time you see the custom built Maranoa Beef delivery vehicle travelling from the Darling Downs to Charleville and everywhere in between you know premium, uniquely flavoursome, grass fed beef has just been lovingly delivered directly from the paddock to a plate.
You can find Maranoa Beef on Facebook, Instagram or email Bec at email@example.com