According to a new report, the South Downs and Granite Belt’s budding tourism industry is set to grow in the coming years. Released on Monday, the Southern Downs and Granite Belt: Tourism Market Research Report was undertaken by tourism bench marking and advisory group Earthcheck, providing a snapshot of the region’s visitors and a summary of the region’s brand awareness.
The report will be used by the Southern Downs Regional Council to develop tourism products and marketing strategies. Minister for Agriculture and Water Resources and Federal Member for Maranoa David Littleproud was in Warwick on Monday to launch the report alongside Southern Downs Mayor Tracy Dobie. “The report affirms much of what we already know about our stunning region – our visitors come to see family and friends, to enjoy our food and wine, natural attractions and heritage assets, and to attend our growing list of incredible events,” Cr Dobie said.“The report also identifies our strengths and highlights growth opportunities we can seize to continue increasing the number of visitors to our region. Our Brisbane market across both overnight and day visitors has grown, on average, six per cent each year in the last decade, and it’s this growth we are focusing on through our marketing efforts.”
Councillor for Regional Promotion, Tourism and the Arts, Rod Kelly said the report will be used to inform Council’s future investment across product development, events and marketing strategies. “We know 99% of visitors to the Southern Downs drive to our region, so we will continue to work with all levels of government to ensure our highways, roads, tourist routes and signage are well maintained,” Cr Kelly said. “Across the next decade, our visitors will grow to well over one million each year, so it’s vital Council continues to invest in the infrastructure needed to sustain these numbers.”
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