Greyhound Australia has launched an Australian-first unlimited coach travel product targeted at the young, wild and free backpacker market. Get set to see Australia differently with Whimit, a significant and unique travel experience innovation offering travellers newfound levels of freedom and is set to revolutionise the Australian travel and tourism industry.
A travel pass sold in days and not by distance or destination, Whimit allows people to travel on a whim without limit on any route and in any direction on Australia’s largest coach network. Greyhound Australia Chief Executive Officer Alex de Waal says the product is the evolution of coach travel. “Whimit is our vision for the future and brings to life the idealistic view of what exploring Australia is all about; freedom of travel without limit. No plan, no worries! Unlike other products on the market, Whimit lets travellers see Australia on a whim with no restrictions, so they can come and go as they please for as long as their pass is valid,” he said.
“A backpacker audience aged 18-30 demands more value and less restrictions, so we have created a value-packed pass starting from seven days at $249 through to a 365-day pass enabling a year’s worth of travel around Australia for the daily cost of less than a coffee.” Tourism Australia Managing Director John O’Sullivan said youth travel was a critically important part of the visitor mix, contributing 25 per cent of all Australia’s visitor arrivals and 46 per cent in spend. “We all know that young travellers in Australia are seeking fun and adventure but in most cases they are also travelling on a budget. Greyhound Australia has been helping backpackers get around our country for many years and it’s great to see them taking new and innovative approaches to continue doing so, in ways which are affordable and offer flexibility,” he said.
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