Almost every day we hear about another local business having to shut their doors due to COVID-19. Amidst the pandemic, some businesses are innovating new ways to deliver their services online.
After Leah Palmer-OMalley from Bellies and Bubs closed her pregnancy massage and yoga studio doors due to COVID-19 restrictions, she made the decision to move her yoga classes online to keep offering her much needed service to her clients. “With the majority of my client base being pregnant mums, my aim during COVID-19 physical distancing restrictions was to still be able to assist them emotionally and physically online,” says Leah. This came with many challenges as she had to learn very quickly how to create videos and run yoga sessions online.
With restrictions on public viewings, many real estate agents are struggling. Leanne Gillam from House Estate Agents has launched a very successful series of Virtual Open Homes and in just one week has had more than 11,000 views. This has turned into an increase in inquiries and new buyers for whom she is now helping find a dream home. “Stepping out of my comfort zone of Live Streaming has now turned into something I have a blast doing and our clients are loving this new format,” says Leanne.
While learning these new skills and platforms, businesses are now also having to market and promote their new offerings. Both Leah and Leanne are part of the EAT Digital group, which helps businesses learn how to market their business online and learn new digital skills. The Eat Digital Team run regular workshops and this month they will be teaching businesses how to promote their events and services using the Facebook Event tool. The next workshop will be held on May 23rd online by the EAT Digital team.
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