Children’s boutique Cheeky Bambino has launched its first online store. Its exclusive local and international brands for those located anywhere in Australia, including those in rural areas who might not otherwise have had access.

Founder Stephanie Kedwell was inspired to form the company after working in the fashion industry in London for five years. When she returned to Brisbane wanting to shower her niece and nephews with gifts, she noticed a gap in the market.

“I have a niece and four nephews who are under six years old. I really struggled to find unique, stylish brands stocked in one place back home here in Australia,” said Kedwell.

“I’m that aunty that loves to spoil them and I know how important it is for children to have high quality, well-constructed clothing for them to run around in, that also looks great!”

Upon arriving back in Brisbane, she made it her mission to create an online space where people can access a handpicked selection of both local and international brands that prioritise quality and style for girls and boys.

The new online store is not limited to the little people in your life.

There is plenty of stock suited to adults, with homewares, womenswear, and a maternity range to come. The store’s versatility makes it a concept aimed at the modern family.

A supporter of local, like-minded small businesses, Kedwell’s online store features products from Tutu Du Monde, Sapling Organic, Bella & Lace, and Halcyon Nights.

Exclusive international labels include Milkbarn from Tennessee, USA, Alabushek Toys from Russia, and the British gift range English Trousseau.

“We aim to offer a unique shopping experience and stock exclusive products not found anywhere else in Australia,” said Kedwell.

Read about children’s brand Love Henry here.