Darling Downs ‘dares to dream’ with the introduction of Darling Down Tourisma new organisation that will focus on developing and promoting the Darling Downs brand to potential visitors.

The organisation’s geographical footprint is said to include Toowoomba, Kingaroy, Lockyer Valley, Goondiwindi, and Stanthorpe.

Ms Ruth Wetmore has been appointed the CEO of the company.

Wetmore is a well-respected strategic maker with much expertise in consumer product/ service marketing, agribusiness, hospitality and tourism.

Having first fell in love with the region upon visiting a client’s cattle station on the Condamine River back in 2007, Wetmore is understandably ecstatic about her new role.

“It is important that this LTO [local tourism operation] leverages the spectacular and unique experiences and products of the region and delivers game changing outcomes for our visitors, our industry and our more than 2000 tourism operators,” said Wetmore.

“Tourism generates more than $1.3 billion per annum – or an astonishing $3.5 million per day – in direct and indirect revenue for the region, creating more than 10,000 jobs,” she said.

“We will be membership based, and we urge every business on the Darling Downs to join our organisation.”

Rounding out the Darling Downs Tourism board are faces that will be familiar to residents, such as chairman John Wagner, owner of Wellcamp Airport, and tourism operatores El Kratzmann, owner of The Bunyas accommodation and dining, and Geoff Davenport, owner of Happy Valley Retreat and Granite Belt Brewery.

Other recognizable people on the board include Tony Heckendorf, owner of Motel Glenworth and spokesperson for Toowoomba Accommodation Providers Group, David James, company director of Tangalooma Island Resort, Russell Peters, owner of Peters Coaches and Peters Travel, and Isaac Moody, owner of Gabbinbar Homestead).

Moody said he looks forward to being part of a strategic approach to the region’s tourism future.

“We have so much to offer and I am excited about working with a like-minded board that will focus on promoting the Darling Downs experience and capitalizing on the intrinsic strengths of the region and our key tourism differentiators,” said Moody.

Wagner added that local residents and visitors can get excited about Darling Down Tourism’s upcoming launch.

“We have an amazing region and the mission of Darling Downs Tourism is to promote the finest quality, authentic experiences in our local area to our visitors, while boosting the benefit to our business community,” said Wagner.

The official launch of Darling Downs Tourism is set to take place on Tuesday, 13 June at Wellcamp Airport.

Country music singer/songwriter Chelsea Basham will be performing and around 1000 guests are estimated to attend.

See socials from Darling Downs Cotton Growers Field Day here.