Following an extensive nationwide recruitment, the Empire Theatres Board of Directors has announced Queensland arts leader Giuliana Bonel as incoming General Manager.

Bonel joins Empire Theatres direct from her position as Marketing, Commercial and Experience Director at Brisbane Powerhouse, overseeing the organisation’s brand, marketing and audience engagement strategies, corporate sponsorship and stakeholder engagement, placemaking and visitor experience. Ms Bonel said she was thrilled to join the largest performing arts precinct in regional Australia, inspired by the beauty and potential of Queensland’s largest inland city.

“The role in which the Empire Theatres plays in the Toowoomba region is incredibly important, and I am excited to build on its reputation as the ‘must see’ destination for locals and visitors alike,” she said. “I have a strong passion for delivering enthralling and transformative artistic experiences to audiences from all walks of life, and I look forward to working alongside the community in doing so.”

Empire Theatres Chairman, Andrew Wielandt noted that the coveted position had received widespread national interest. “We were overwhelmed with interest for the role but were so impressed by Giuliana’s broad skill set and demonstrable business acumen, an undeniable passion and commitment to the arts as well as her proud regional background,” Mr Wielandt said.

Departing General Manager Kerry Saul will retire in June, finishing his 25 years at The Empire. “It has been a privilege to work with so many wonderful people across my time at The Empire and I will certainly miss this, and the daily opportunity to walk into Australia’s most beautiful art deco theatre,” he said. “I congratulate Ms Bonel on her appointment and look forward to seeing The Empire continue to grow and engage our community under her leadership.”

Giuliana Bonel will commence in the position in June.

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