The new look Event Cinemas Toowoomba has opened with the unveiling of a new V-Max theatre, two existing cinema auditoriums now with wide-cushioned standard seats and full recliners, as well as a new candy bar, café and bar area.
The cinema complex reopened following an extensive refurbishment, which includes rebranding from Birch, Carroll & Coyle (BCC) Toowoomba to Event Cinemas Toowoomba. Promoters said the move to the Event Cinemas brand reflects the broad new cinema experience on offer which has been built around Event Cinemas’ Your Cinema Your Way concept.
According to Ian Mills, Event Cinemas Area Manager, V-Max is all about up-sizing everything by bringing maximum picture and maximum sound together for a cannot-be-replicated movie experience. He said Queensland’s biggest screens in the new V-Max from the wide-cushioned V-Max seats, luxurious full recliners, or in the front-row double daybeds, are positioned for a perfect unobstructed view, and offer the ultimate movie watching experience.
Customers will now be able to flex their options and up the ante with more choice in two of the newly renovated Original Cinemas with the introduction of full recliner seating, alongside traditional seating, all complemented with crystal-clear picture and pristine sound, he said.
“We are so excited to reopen our doors and welcome locals back. Event Cinemas Toowoomba really is cinema at its best. In fact, with the introduction of V-Max, the latest in sound and picture technology throughout the complex, and new choices in seating the cinema-going experience will never be the same again.
“We’re also thrilled to introduce the Event Cinemas brand to Toowoomba. The change is all part of our commitment to delivering on our vision to offer a world of experiences under one roof – whether that’s new cinema concepts, greater choice in a seating, or the opportunity to enjoy new amenities like our café and bar, the experience doesn’t need to start and end with the movie, you can arrive early or stay on after your movie to enjoy a cocktail or coffee – the choice is yours.”
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