The Australian Stockman’s Hall of Fame & Outback Heritage Centre reopened its doors in April providing a swag of new immersive experiences for visitors of all ages.

Discover the stories of the lives behind our rugged outback through the $15 million artistic and interactive transformation of the premier outback heritage centre, designed by cultural inventors Art Processors. Featuring the stories of the stockmen and women, the First Nations people, the pioneers and settlers, and the jackaroos and jillaroos, Australia’s only museum dedicated to the unsung heroes of the outback will welcome visitors to experience the big and little stories of bush heritage through a brand new, immersive journey across Australia’s rugged landscape.

Visitors are invited to experience a bold and thought-provoking adventure with unique encounters and cinematic storytelling told through the voices of the people that make the outback real. The centrepiece of the new galleries is a location-aware immersive audio guide integrated with the exhibits to put the visitor in the centre of the story, creating a richer, more personal, and meaningful experience.

Art Processors Co-founder and Creative Director, Tony Holzner said, “We wanted to capture the imagination of travellers to central Queensland looking for a more authentic and meaningful outback experience. We have completely transformed the centre’s permanent galleries, pushing the boundaries of storytelling and experiential design to uncover and celebrate the many diverse voices of regional Australia. This is just the starting point – our technology platform will allow the Hall of Fame to add new voices and perspectives as they continue to reach out to regional communities, making sure there are always new stories for visitors to come back to,” said Tony.

The new galleries include the Welcome Station, an interactive motion-controlled experience featuring some very excitable kelpies who will greet visitors as they enter the main gallery space – if you’re patient they might even shake your hand! Also included are outback perspectives from the voices of stockmen, stockwomen, drovers, shearers, pioneers, pastoralists, bush poets, hawkers, boxers, flying doctors, inventors, and a horse named Curio.

A major new exhibit Gone Drovin’ takes visitors down the legendary travelling stock routes that drovers took to get their livestock to market, featuring tales of instinct and skill, grit and determination, mateship, and luck. There is an exciting new interactive experience just for kids – a fast-paced treasure hunt game to keep them occupied while mum and dad enjoy the rest of the show at their own pace.

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