A new tourism campaign has been launched encouraging Aussies to take a ‘sneaky short break’ to the Southern Queensland Country region before Christmas, aimed at supporting bushfire and drought-affected regions. A record 2.2 million domestic tourists spent $768.9 million in the Southern Queensland Country region in the year ending June 2019, and Southern Queensland Country Tourism (SQCT) hopes to top last year’s figure. 

Tourism Industry Development Minister Kate Jones encouraged visitors to explore the unique tourism experiences on offer in the region. “The people who live in this region have endured a series of challenges – from drought to bushfire already this year,” Ms Jones said. “What better way to help locals than to book a holiday, eat out and enjoy beautiful local wine and scenery? Through this campaign, not only do we anticipate a short-term injection into the local economy to help those struggling, but to also elevate the region on to holiday ‘must do’ lists for future. It’s a great time to visit – you can see the resilience of the region with local produce blooming and businesses and residents ready to welcome visitors.” 

“Now’s the perfect time to snap up a great pre-Christmas holiday deal,” says SQCT Chief Executive Officer Peter Homan. “With apple blossoms and grape vines budding on the Granite Belt, there’s no better time for foodies to visit the region, as local wine and beautiful seasonal food are being served on every table. Spring is in full bloom, so now is the perfect time for nature lovers to view the lovely wildflowers sprouting in the Western Country, or Toowoomba’s spectacular floral display,” he said. “The campaign includes the creation of a range of new social media and online content including imagery and videos featuring food and wine, outdoor experiences, accommodation and an authentic local welcome to entice the South East Queensland drive market to take a short break.”  

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