Southern Queensland Country Tourism (SQCT) has announced it wants to attract more New Zealand tourists. It recently met with travel wholesalers and agents in Auckland, Christchurch and Queenstown to determine what draws New Zealanders to Queensland.

The number of New Zealanders visiting Queensland on holiday has risen by 12.7 percent in the year to March 2017 and SQCT Chief Executive Officer Mary-Clare Power said now is the time to ensure the Southern Country region received its fair share of the market.

“New Zealand wholesalers and agents are telling us that they want something new to offer their customers, many of whom have already travelled to Queensland several times in the past,” said  Power.

In partnership with Outback Queensland, SQCT has developed a range of self-drive getaways with timed itineraries that include recommendations for accommodation, dining, activities and more.

“These are proving extremely popular across New Zealand with key wholesalers agreeing to offer packages of our Big Sky Country Drives that take visitors through towns like Toowoomba, Stanthorpe, Roma and St George for authentic, Queensland experiences,” she said.

Power said she met with around 50 key New Zealand wholesalers and agents when they were in Queensland in June this year. 

“We will be following up on those productive discussions this week but initial feedback has been that the agents are genuinely excited to be able to offer their customers a new experience in Queensland – one that gets them beyond the Coast,” she said.

Tourism and Events Queensland (TEQ) data showed that New Zealand visitor’s spend an average of $1312 during their stay in Queensland, with the market worth $600 million a year to the state’s tourism economy.

“We will be fighting to ensure that our tourism operators in the Southern Queensland Country region see their fair share of that growing market,” said Power.

Read about Southern Queensland’s record-breaking year here.