The Food Leaders Australia (FLA) initiative launched by Toowoomba and Surat Basin Enterprise (TSBE) in May 2015 opened an office in Beijing this week. This is the organisation’s second office in China, with their first opening in Shanghai last year. This is an important development, which strengthens the enterprise’s position in the Chinese market.
FLA has been established to assist Australian food producing and processing businesses get export ready and access opportunities in booming international markets. With the opening of the new office, TSBE also entered an exciting partnership with China’s national-level research agency, the China Association of the Promotion of International Agricultural Cooperation (CAPIAC). This move will directly link the region’s food producers and manufacturers with the Chinese market, as reported in TSBE’s latest media release.
“The official signing of the new presence in Beijing marks a significant milestone for the Toowoomba, Surat Basin and Darlings Downs regions,” TSBE Chief Executive Officer Dr Lyons said. Through this new partnership, food and agricultural producers will see their regional produce go from paddock to plate much quicker as the footing in the Chinese market allows producers to be more agile and to assist in areas where businesses are normally constrained by their own capabilities.
It is expected that the FLA Beijing Office will put Toowoomba region on the map with Chinese counterparts and industry representatives as well as it will attract businesses to enter the Chinese market. TSBE’s latest media release reports FLA General Manager Jo Sheppard’s outlook on the new establishment: “Through the new FLA Beijing Office we can give our members specialised market intelligence on complex policy issues and regulatory systems and strategic engagement advice and opportunities, which in the Chinese market is vital. In particular, for smaller businesses who are wanting to engage with international markets but may not have access to an in-house research capability, this expanded presence in China will be of significant value.”
Words by Jessica Schremmer
Images supplied by TSBE