Founders of Australian workwear brand TradeMutt and mental health advocates Daniel Allen and Ed Ross attended the Unleash the Beast Symposium on Wednesday 10 October, World Mental Health Day, to talk to attendees and encourage a conversation about the importance of good mental health practices.

TradeMutt is a progressive social enterprise born out of a passion to tackle men’s mental health and tackle suicide head on and consist of brightly coloured work shirts that aim to make farmers, tradies and construction workers of all kinds look and feel great at work. The brand was created by two tradies, Ed and Dan, who met in Brisbane and built a brand, which aims to re-shape the image of trades people everywhere, and in doing so, help start conversations about mental health in Australia, especially among men. Trademutt uses bold and vibrant prints to make an invisible issue impossible to avoid, facilitating real conversations whilst maintaining a fun and lighthearted approach.

TradeMutt’s lovable larrikins, unassuming way of discussing a difficult topic, was incredibly well received by the community in Toowoomba including a visit by Tick and Kate Everett, the parents of the late Amy “Dolly” Everett and the founders of the Dolly’s Dream foundation. Unleash the Beast was a writing and wellbeing symposium aimed to share, promote and propagate the conversation about mental health in a relaxed, entertaining and engaging manner.

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