Two-time CMAA Golden Guitar Female Artist of the Year finalist, Hayley Jensen, is making some big moves this year – going independent and releasing her powerful new single titled Bring It On, via MGM.

Jensen is well known for her souring, powerhouse vocals and her new track, Bring It On is no exception. Co-written with Joni Delaurier, with whom Hayley wrote her Australian #1 CountryTown Hot 50 airplay single Karma, Bring It On is full of groove and swagger, capturing Jensen’s unique, signature style of country to a tee. And just as we’ve come to expect from Hayley, it also contains a passionate message:

“We’ve all felt undervalued, underestimated & taken advantage of at some point in our lives. Just as we’ve all had self-doubt & questioned our worth. Bring it On is an empowering anthem about standing up for yourself & finding the strength to fight for the life you deserve. I really hope this song inspires others to do just that!” says Hayley.

Accompanying the song is a punchy music video scripted by Hayley and produced by Blacklist Productions. Star of the video – Hayley’s “fighting spirit” – is World IBF #11 Female Boxing Champion, Viviana Ruiz, whose own personal story of persecution and determination resonates impeccably with the theme of the song. Viviana moved from Columbia to create a better life for herself and her family. With little English and a University Degree that was no use to her here, she started boxing in her 30s. Many told Viviana that she wouldn’t make it, but she’s proved them all wrong.

“She’s faced enormous adversity in her career – women in professional sport face many of the same challenges as women in music – add to that the cultural barriers she’s had to smash through, but she keeps fighting back & so do I!” says Hayley.

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