Woolworths will launch a special edition milk range in Queensland, New South Wales (NSW), Australian Capital Territory (ACT) and Victoria from mid-October onwards, increasing prices of milk and donating the difference to provide short-term relief to drought-stricken dairy farmers on the eastern seaboard.
The new Drought Relief range will offer customers additional Woolworths Full Cream and Woolworths Lite Milk varieties where it will be retailing at $2.20 for two litres and $3.30 for three litres. The extra 10 cents per litre will go towards dairy farmers affected by the drought. To ensure that the 10 cents per litre goes directly to the dairy farmers, Woolworths has set up a drought relief oversight committee where they will include an independent auditor and dairy industry representation.
Woolworths Director of Fresh Food Paul Harker said, “There’s no doubt many dairy farmers are doing it tough in the face of the drought and we’re keen to support them through this difficult time. Many of our customers have told us they want to help and are willing to pay more for their milk to do so. This new range of drought relief milk will provide customers with that choice, safe in the knowledge the extra money will flow through to dairy farmers in drought-affected areas.”
Woolworths customers can also continue supporting dairy farmers by buying local dairy brands and national brands who are implementing their own drought relief measures on shelf.
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