It is time to restring that dusty acoustic guitar nested in a bed of dust and stretch out those hamstrings – the chance to star in a music video has just fallen at your feet.

Build ‘em up!  is being produced by Toowoomba singer songwriter Josh Arnold, with lyrics and ideas contributed by people across the country in collaboration with Friends of the Alliance, the National Rural Health Alliance’s grassroots network of people and organisations in rural Australia. “I am so excited to see and hear people’s videos and photos, and just want to encourage everyone to have a go and just have some fun!” Arnold said.

The chance to be a part of the Build ‘em up! comes via a collaboration between The National Rural Health Alliance, Friends of the Alliance and Small Town Culture. National Rural Health Alliance CEO Dr Gabrielle O’Kane said the response to the musical collaboration had been extremely positive and now was the time for people to get even more involved by sending in a video of them performing Build ‘em up! “We’re thrilled with the response to the call for lyrics and ideas. It’s always a pleasure to work with Josh, who understands rural Australia and what living in a rural community is like,” she said.

All submissions can be made to josharnoldmusic@gmail.com via large file sharing sites, and must be in by June 8. Whether singing, dancing, or simply just filming your daily life, Build ‘em up! narrates the enduring hardships and the country community’s unwavering strength that sees them through each time. “The aim of the project was to highlight hope and resilience in rural and remote Australia, and this song certainly captures that,” said O’Kane.

“Staying connected is more important than ever in the time of COVID-19 and Friends of the Alliance has risen to the challenge tremendously. This project has provided an opportunity for people to contribute to something positive and uplifting at an otherwise worrying time.”

Readers also enjoyed Supporting Health Heroes